Hi, Enrique Zea Here!
UX/UI Designer with over 20 years of experience. I transform ideas into intuitive and engaging digital products, placing the user at the center of every decision.
I have extensive experience designing landing pages and lead generation flows, crafting solutions that drive engagement and conversions.
Connecting people and technology through design
I help startups and companies craft digital experiences that users truly love, combining deep research, user interviews, prototyping, and striking visual design. Every project is an opportunity to innovate, turning complex challenges into seamless interactions between people and technology. My goal is to create products that are not only functional but memorable, leaving a lasting impression on every user.
Work Philosophy
I believe that exceptional design stems from a deep understanding of users and genuine empathy. My approach blends user research, iterative prototyping, and strategic visual design to craft solutions that not only work seamlessly but also deliver real value for both users and businesses. Every project is an opportunity to innovate, create meaningful experiences, and make technology feel effortless and human-centered.
Technology
Over the years, I’ve honed a design methodology that seamlessly blends user-centered thinking with cutting-edge tools and technologies. Leveraging these resources, I create solutions that are not only efficient and intuitive but also deliver exceptional quality and impact. These are the key tools and technologies I rely on to bring ideas to life and craft meaningful digital experiences:
My UI/UX Design Methodology
I follow a user-centered, research-driven methodology that balances creativity, strategy, and collaboration. Every project is an opportunity to innovate, test, and deliver digital experiences that make technology feel seamless and human.
1. Research
User interviews & surveys
Market & competitor analysis
Data & analytics review
2. Define
Personas & user journeys
Problem statements
Align with business goals & KPIs
3. Ideate
Brainstorming & design workshops
User flows
LOFI Wireframes
4. Prototype
High-fidelity wireframes in Figma
Interactive prototypes
Design systems & component libraries
5. Test & Validate
Usability testing with real users
Iterative design improvements
Stakeholder reviews & alignment
6. Handoff & Collaboration
Clear documentation & style guides
Smooth developer handoff
QA & visual/design consistency checks
7. Measure & Iterate
Post-launch analytics & feedback
Continuous improvements
Scalability & future-proof design
Laboral Experience
Tranzact
UI UX Designer
October 2011 – February 2016
Atributions
– Structured and designed landing pages for lead generation for partners such as MetLife, Aetna, Humana, among others.
– Developed a “hands-off” manual to bridge the gap between UI/UX and development teams.
– Created a UI/UX Best Practices Guide for the internal design team.
– Served as the only designer located outside the United States.
– Designed websites including medicaresupplement.com and medicareadvantage.com.
UI UX Technical Habilities
CBLA Crime Stoppers
UI/UX Designer & WordPress Administrator
August 2015 – Present (Freelance)
Atributions
– Create, update, and manage anonymous reporting systems implemented across sites in multiple countries.
– Coordinate web development according to each country’s requirements.
– Manage websites for over 10 countries.
– Administer servers, SSL certificates, and email systems.
UI UX Technical Habilities
HealtCare
UI UX Designer
July 2020 – June 2024
Atributions
– Created, updated, and managed the official UI Kit and Style guides for Healthcare.com and PivotHealth.com.
– Developed and maintained component libraries in Figma.
– Led the entire creative process, from wireframing, annotations, and visual design for lead generation systems, landing pages, and internal platforms for insurance agents.
– Built functional prototypes in Figma.
– Conducted user testing to validate design decisions and improve user experience.
– Collaborated closely with the development team to implement websites efficiently and accurately.
UI UX Technical Habilities
UI/UX Designer | October 2011 – February 2016
Atributions
– Structured and designed landing pages for lead generation for partners such as MetLife, Aetna, Humana, among others.
– Developed a “hands-off” manual to bridge the gap between UI/UX and development teams.
– Created a UI/UX Best Practices Guide for the internal design team.
– Served as the only designer located outside the United States.
– Designed websites including medicaresupplement.com and medicareadvantage.com.
UIUX Technical habilities
UI/UX Designer & WordPress Administrator | August 2015 – Present (Freelance)
Atributions
– Create, update, and manage anonymous reporting systems implemented across sites in multiple countries.
– Coordinate web development according to each country’s requirements.
– Manage websites for over 10 countries.
– Administer servers, SSL certificates, and email systems.
UIUX Technical habilities
UI UX Designer | De Junio 2020 a Julio 2024
Atributions
– Created, updated, and managed the official UI Kit and Style guides for Healthcare.com and PivotHealth.com.
– Developed and maintained component libraries in Figma.
– Led the entire creative process, from wireframing, annotations, and visual design for lead generation systems, landing pages, and internal platforms for insurance agents.
– Built functional prototypes in Figma.
– Conducted user testing to validate design decisions and improve user experience.
– Collaborated closely with the development team to implement websites efficiently and accurately.
UIUX Technical habilities
Success Stories
Estas Aquí (Business social network)
Challenge: The client needed support creating multiple UI elements and numerous sections of their platform.
Solution: We assisted with all requirements and provided guidance to develop the platform with a strong focus on user experience.
Technology: Figma
Alta Vista Golf & Tenis Club
Challenge: The client required an urgent redesign of their website, which was incomplete and outdated.
Solution: We created an easy-to-navigate website with multiple sections showcasing their beautiful golf course and event facilities. The redesign has significantly increased potential leads for events.
Technology: Figma, WordPress, Elementor
Guatemala Visible (Non-profit political observer)
Challenge: The client’s website contained a large amount of information but lacked structure and organization.
Solution: We redesigned the site, implementing a clear structure that grouped content effectively and delivered a more user-friendly experience.
Technology: Figma
Other Work
